A television advert promoting safe cycling has
been banned for showing a rider without a helmet.
The advert, part of a campaign by Cycling Scotland, seeks to encourage
drivers to give cyclists the same space and care as they would give a horse.
But the Advertising Standards Authority (ASA) said it should not be
shown on TV again as not wearing a helmet was "socially
irresponsible".
I saw the title of this story and
thought hmm could be interesting then I saw a still from the ad that shows a
car overtaking a woman on a bike with the caption “SEE CYCLIST THINK HORSE”, and
after doing a double-take, rubbing my eyes and looking again to make sure, I
thought that’s a bit harsh on the woman just because she’s not wearing a helmet
we should think of her as a horse.
But apparently that isn’t the
point, the real point of this ad is to tell drivers if you see a cyclist you
should give them the same space as a horse, which is monumentally stupid.
I don’t know if the people behind
this campaign have ever seen a horse before, but they’re quite a lot bigger and take up far more room than even the fattest of individuals chugging
along on a bike.
I’m pretty sure when they were
putting this ad together they were thinking of a Shetland Pony and got confused,
even the bit about the ASA moaning about the no helmet is stupid, as wearing a helmet is not a legal requirement, so the ad is wrong the reaction
is wrong everything about this is just, well wrong.
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