IKEA is facing a furious backlash
after filming an advert that shows garden gnomes being violently attacked.
The advert brandished the slogan ‘say
no to gnomes’ and features an army of angry gnomes invading a family who are redecorating
their garden.
As the bearded garden guardians rebel
against the new garden, the couple find increasingly violent ways to kill them
off.
One particular scene shows a
heartbroken gnome standing over a fallen friend who has been smashed in half.
I have never read something that is
so ridiculous and yet so hilarious all at the same time, basically IKEA have
recreated a scene reminiscent of the opening sequence of Saving Private Ryan,
but with gnomes.
I don’t think I’ve ever known a
company to produce an ad that tries so hard to discredit an inanimate object, I
mean if people want gnomes in their garden it’s up to them, I don’t see how
having gnomes will affect garden furniture?
Have the people at IKEA convinced
themselves that Toy Story is real, and that at night in gardens across the world
gnomes are coming to life and spend until sunrise trying to break and disassemble
IKEA garden furniture.
I don’t get what IKEA were trying
to do with this ad but it sure made me laugh.
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