An ad campaign by bookmaker Paddy Power
featuring Paralympic athlete Oscar Pistorius broke rules and brought
advertising into disrepute, the UK's ad regulator has found.
The ad, which referred to Pistorius' murder trial, drew a record 5,525
complaints, the regulator said.
The advert offered a refund on all
losing bets if the South African Paralympian was found not guilty.
I’ve tried to resist commenting on
the Pistorius tri, actually I’m not going to call it a trial because let’s face
it it’s more of a media/reality TV event.
I remember on the first day I was watching
the news as they covered it and when the camera panned round the courtroom I
was half expecting to see Judge Judy presiding over the proceedings but alas I
didn’t, shame really because it would be more appropriate if she was.
The whole thing is one
big farce, and the fact that you can bet on whether he’s guilty or not is just
abhorrent.
Never mind the fact that
this is a show trial and Pistorius has no chance of a fair and impartial
hearing, there will be people out there celebrating they’ve won a hundred quid because
they bet £10 at 10-1 he’d be found guilty, and even if he is acquitted they can get their tenner back, good for them.
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