I know what you’re thinking the opening ceremony isn’t until Friday how can the games start today, well for some reason they do, and at 4pm the women’s football kicks off with team GB versus New Zealand.
With the greatest of respect interest in women’s football is close to squat, so surely if you want to attract interest and raise the profile of the sport, you’d think the best thing to do would be to start the competition after the opening ceremony.
For most people watching around the world the games won’t start for them until Saturday, so starting the women’s football competition today, to me signals everybody organising and involved in the running of the games saying as one, women’s football we don’t give a s**t. (to be fair neither do I)
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